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Running a barbershop isn’t just about cutting hair–it’s about leading, building, strategizing, and commanding.
In the tradition of The Art of War, this book gives modern barbershop owners
–and those who aspire to be–a battlefield manual for survival, success, and dominance in major city markets like Los Angeles.
Using “the combat model of leadership,” this book demonstrates how to apply the winning tactics of the military to business, while maintaining absolute integrity. Retired Major General William S. Cohen of the US Army Reserve Forces showcases the skills and drive of remarkable leaders such as director Steven Spielberg, former Intel CEO Andy Grove, and Starbucks CEO Howard Schulz, as well as military commanders from ancient times to today.
Garabed Hagop Aaronian was Armenian, yet served in the Turkish Army as an Engineer-Officer–this, in fact, is how he was able to survive and write Under The Shadow Of Death, his personal record of the Armenian genocide. His account takes an inside view of the atrocities he and many Armenians suffered.
Aaronian’s story is a warning of the depravity of the human condition and the hope offered by those who stand against it.
A concise encyclopedic collection of reflections categorized by over 100 vital topics for executives and managers and leaders in and out of the military. Provides advice and a basis for solving problems and meeting daily challenges that have been encountered by those who have reached the top ranks over more than 2000 years of history in many countries including such topics as creating change, gaining commitment, leadership, communicating with others, courage, beating the competition, making difficult decisions, maintaining your integrity, hiring, firing, becoming successful and much more. Invaluable for bringing to life practical lessons that can be immediately applied to everyday life from the greatest competitors who held the rank of general or admiral in Ancient China, Rome and Israel, including the actions words of wisdom from George Washington, female admirals, and generals in U.S. forces today, and Colin Powell.
A practical and insightful guide to leadership, decision-making, and personal growth, drawn from over fifty years of academic and executive experience.